Monday, December 29, 2008
Why, Gaza? Why Now?
Sunday, December 28, 2008
Image Strategy: Does Israel Need Humanizing?
Israel is a great example of a poorly managed brand.
" A survey published by the EU in October 2003 revealed that 59% of Europeans believe that Israel constitutes a bigger threat to world peace than North Korea, Iran or Afghanistan. This negative image has a damaging impact on Israel's business activity in the EU. "
(Quoting Emmanuel Navon from http://www.israel21c.org/)
Granted that Israel's brand has not been neutral in Europe as a matter of history. However, as a country actively involved in acts that attract a lot of attention, often controversy, Israel needs active image management if ever an entity did. The more so because in the modern world, where regional contentions get globalized pronto, Israel depends more on world opinion than it would've when Golan heights were annexed. As do the often hapless Arabian bystanders.
My stand on Israel is very similar to my stand on complex social-ethical issues-- I refuse to succumb to simplistic sound bites. An Arab would be pleased to hear that I regret the actions Israel must take to defend itself, but she will be disappointed that I can't condemn Israel unequivocally. Likewise, I am pained at the tragic suffering of our Arab brethren-- I am not an Arab, nor a Muslim. However, who will not be to see such undeserved tragedy?
I believe that most thinking folk are similarly tortured by the realities in the Middle East.
In this backdrop, I wonder if Israel can not help its image by active image-management? Where are the Op-Eds, talk show participants, and even commercials?
Business, too, suffers negative social image very often-- Ikea did after child labor was exposed in its supply chain. In TN a power-company blew it when they caused widespread fly-ash contamination. Union Carbide never did recover from the notoriety of Bhopal. Coke in India was suspected of supplying contaminated drinks-- almost without proof.
It is in defending against social stigma that countries (Israel, Pakistan) and Corporations seem to perform equally poorly.
The problem, I think, is the unwillingness to highlight the good they do in the fear of providing a context to their mistakes.
In this, as in so much more, I think Gandhi set a great example for us. Manchester was the textile capital of the British Empire when Gandhi organized a successful boycott of all foreign textiles. This caused the loss of business to the the mills in Manchester. Even so, not only did Gandhi travel to Manchester, he won genuine local affection there. Why? He respected the contrary point of view, recognized the damage done by his action, and explained the reason behind it.
Now, some of the mistakes that Israel or Ikea make cannot be explained away. However, every company and corporation does a lot more good than it does bad. It is not good intentions or positive results that are wanting, it is an active communication of them.
Brand management is more than advertisements and infomercials. Brand management is more than promotion. Band management is sometimes as basic as the humanizing of an entity.
Which is where Israel has failed. I realize that Israel needs to do a lot more than just talk its good-intentions. However, that doesn't justfy NOT communicating its own constraints and compulsions. Israel needs humanizing-- in word and action.
Do you agree?
(Disclaimer: I DO NOT support every, or even a preponderance of things Israel does. However, I do believe that Pakistan, whose policies I oppose, and Israel, as well as other countries, and even more numerous corporations, fail to humanize their successes and failings. This writeup is about saying "sorry" as much as it is about saying "see how great we are.") Sphere: Related Content
Saturday, December 27, 2008
Response to Mumbai: India's Options
Friday, December 26, 2008
A new strategic plank to build Indo-Pak alliance upon
The following is a letter I wrote to Dr. Farrukh at the "Strategic Foresight Group." I will await his response. Meanwhile, your comments are invited.
Hello Dr. Farrukh,
I like your posting, "The Cost of Indo-Pak conflict"
on
http://www.strategicforesight.com/sfgnews_74.htm
Clearly, you are a proponent of peace and sanity, and a defender of the Pakistani point of view. I hope that if I differ with you on the latter, that you'd not discount my devotion to the first (to peace and sanity.)
The core thesis I want to run by you is: "India cannot prosper inspite of Pakistan, and Pakistan can prosper because of India."
To expand on the statement above, there is no way India can be a flourishing democracy without being a growth-economy. To grow, India needs foreign investment, for which it needs security, which it cannot have if the current relations with Pakistan continue. I hope my words don't sound critical of Pakistan-- it is great country, and a greater nation, though a suffering state. But Pakistan has the potential to hold India back.
Equally, India has the potential to help Pakistan grow-- India, with it's mercantile success, experience with democracy and liberalism (I would unhesitatingly accept all specific criticisms of Hindu fundamentals,) and progress on property rights -- can help Pakistan build a stronger economy, fashion stronger institutions, reverse the politicization of the military, and reduce the exhausting spending on defence.
I think the realization (that Pakistan can hold India back) is stronger in the subcontinent, than is the realization that India can help Pakistan grow. The first has built a jaundiced Indian foreign policy, and a militant Pakistani approach. A realization of the second can help reverse the venom of the first.
The flowering of culture and arts that attended the first contact of Islam with India is indicative of the synergy of Islams virility with India's fecundity. In no other country have Muslims created such vast and fabulous empires, contributed so much to arts, learning, and defence.
Where, given today's rancor, do Indians begin to solve the current problem? What do we need to do to fight the impression that Pakistan has succumbed to militancy? Can India do anything to strengthen progressives within Pakistan and weaken the irridentists? Finally, I have long believed that India should recognize the LOC in Kashmir as an international border, and the two countries should move on beyond that dispute-- your thoughts?
In the interest of full disclosure, I am a Hindu, the son of a military officer, grandson of a Gandhian, and now a resident of US, working for a multinational. If you see my antecedents burdened with agenda's inimical to the interests of Pakistan, please know that if nothing, I will be honest with you. Sphere: Related Content
Thursday, December 25, 2008
Five reasons for and against Indo-Pak war
The case against is indubitably fiercely strong and, long term interests given preeminence, a most incontrovertible one. I'd enunciate five "pillar" arguments in favor of Peace in the Indian subcontinent;
- The two nations are nuclear-armed.
- The countries are poor, and densely populated, making widespread misery inevitable.
- A war will make matters much worse
- External interference will increase after a war
- Multinational entities and capital will leave the region in droves, and development and commerce will be set back a century.
However, as I said in the beginning, there is constrained logic that makes a hesitant case in favor of a war
- India, maybe unwillingly and even unwittingly, has become one of the global fronts in the "Jihadists" war.
- What happened in Bombay was not an isolated incident, but one of many others to come, and a confrontation is not a matter of "if", but "when" hostilities breakout.
- A limited theater engagement with Pakistan is possible
- This engagement will lead to a fundamental, structural change in the constitution of the enemy, and lead to a long term solution to the problem
- India is the best placed actor on the world stage to deliver this knockout blow, and would receive broad based support from the comity of nations
The summum bonum guiding this determination will be the likelihood that a world post war will be better than the world before it. India must go along with such a plan like don Quixote-- in a false belief in its manifest destiny to destroy a chimerical enemy. India must go in knowing it is sacrificing its preeminent interests to "save the world."
The real need here is to fight corruption, build strong institutions, and build an India where all share in prosperity, and opportunity is not limited to the privilaged. That will mean the populace gets over its hysteria, abandons petty differences, and moves decisively to build a modern polity.
Unfortunately, blaming and attacking an easily hated enemy is the easier. Sphere: Related Content
Selecting a Mac
Wednesday, December 24, 2008
Preemption: Mercantile and Military
Saturday, November 29, 2008
My thesis is-- this terror grows in the cesspools of slums and madarsas and across the border; but the funding and guns come from further afar. We can't not respond to the local threat-- it needs a strong tactical response. But we also need a strategic response for the puppeteers. An important element of that response is more trust in our neighborhood.
One big enemy here, in my opinion, is the initial instinct to blame all "Pakistanis and Muslims." A sensibility that is offended at even the suggestion that they may be as much a patient as the source of contagion. As we rise-- as Indians-- to a greater mercantile stature, we threaten very powerful potentates. We can overcome the distrust with our neighbors, and rise, or we can allow unreasoned hatred to balkanize us back to where the British found us.
The China-Taiwan rivalry, the insurrections in Russia's backyard, the bloody Iran-Iraq wars, the festering Arab-Israel conflict, revolutions and political assassinations in Latin America-- all these are admittedly slaked in part by external forces. Incidentally, the same interests that would not miss the silver lining in a besieged India. And, minus the intervention of which forces, there will be fewer guns, gorillas, and blood in all these conflicts.
One example of a good response would be that the heads of ISI are covertly "punished," or the leadership of SIMI publicly disciplined by the law. A bad response will be to allow a mob to scorch a muhalla. The first reduces our enemies, the second, which we of late seem inclined to, increases them. All my opinion, based not on reading, but on judgement, and so very likely flawed.
In this, I think, it is also important who actually hurls the "vajra"-- if the government of India has a monopoly on violence, and uses it wisely, our nation is strengthened. If private "patriots" start plotting and delivering retribution, then we are left with a weaker government.
Much as I think a divided, weakened Pakistan threatens us the less, I also realize that a decent, healthy neighborhood, like the Nordics have forged despite deep historical distrust, liberates us the more. It is the only long-term solution to our voes. India can't soar with a laden Pakistan sapping our vitality.
I expect that the guns will be trained on the usual suspects. As they should, specially if we have reasonable proof. Certainly not all of them are innocent, and this tragedy even gives us some permission for some collateral damage. However, if we can nuance our wrath, we can win the longer game. Otherwise, the global geopolitical stratagem seems set to overtake the subcontinent again.
Thursday, November 27, 2008
Sunday, April 20, 2008
Missed Agent Opportunity: Failure of Boards and Press
That corporate heads be well chosen, especially for big Globals as GE, is no less critical, especially today, when these CEO's decide not just the livelihood of tens of thousands of employees across the globe, but represent revenues in excess of the GDP of many countries', and indirectly impact, by lobbying and sponsorship, the policy-process of local and national legislative bodies.
General Electric has a lengthy, and some say destructive, process of leadership-selection. The corporate behemoth uses a public horse-race to identify a CEO in cutthroat process, that ends, like some primal mating-dance, in the elimination of the unsuccessful contenders. The GE CEO, and the Board of Directors, serve as the agents that mediate this competition.
The US government has an electoral process, in which the Primary system, and the press, most directly through televised debates, seek to referee the process of selecting the President.
This complex "Public Square" sees the would-be claimants to Presidentship, with all its mighty power and grandeur, strut their stuff-- campaigns in tow, surrogates exchanging fire, even their spouses on display, and legions of fans cheering and funding the melee. Such is the exercise of Democracy today. And, in all honesty, and by any measure, it is a pretty successful process. The lofty here mingles, mostly in good measure, with the lascivious. The mischievous blood-letting keeps the process spiced up, while the debates and policy-papers help simultaneously help the candidate raise their own electability, and persuade the electorate, through the process of crafting and voicing platforms. Sphere: Related Content
Saturday, March 29, 2008
Losing out on ideas, and explaining the current fashion
It is illustrated by, but isn't confined to, the current political discourse. It goes something like this: the Republicans have segmented and packaged the sphere of public policy into three (or so) appealing little headings; social policy, fiscal policy, and security. Who has a burning platform on education and abortion? Who has a clearly recognized position on taxation and subsidies? Which party do we trust to keep us safe from the bad guys, and gals (to stay on the right side of sexism).
In general, is there any glamour in the complex, however real? The body of knowledge that developed to address the complex interconnection between unwanted-births-crime-education-and-taxation came to be known as Public Policy. That's a rather unsexy term. It is not, however, a catchy phrases-- like "Patriot Act", "No Childrens Left Behind", or "War on Terror". I know a bar conversation on public policy is yawwn inducing.
Which is why Democrats seem to bandy irrelevant ideas, while, the conservative's seem to have a knack for turning the right phrase. That knack is actually a studied skill, one worth admiring and learning from.
Public discourse is similar to retailing ideas-- they need to be package well, presented well, there needs to be segmentation, and position of idea-products, there are cycles to the demand for ideas, there is the soft lines of ideas-- thoughts that people like to wrap themselves in for a while, like Change You Can Believe In, others are life-style ideas, Confederate. Then there is the hardlines-ideas, ideas that people use to frame and store ideas in-- Freedom, Courage, Youth, and Hard-work. There are idea brands, Liberal, and Conservative. People like Limbaugh and Zakaria produce branded lines. Clinton and Reagan and Bush are the great exponents of these products.
But we must peel ourselves away from this metaphor-- taking along only the core assertion, that there is a market for consumption of ideas, in which old ideas go out of fashion rapidly, and new ones are constantly needed to whet the appetite of the masses. Like trousers and cravats, the core products of Public Policy will always have a market, but the packaging has to change.
It is in this sense that Hillary is hobbled, McCain flawed, and, if only in this sense, Obama promising. He is the current Issac Mizrahi, Calvin Klein, or Donna Karen, of ideas. This fashion, too, will wear out, but not without strutting its stuff for a while. Do you see it now? Sphere: Related Content
हिन्दी, हमारी मात्रि भाषा!
Friday, March 21, 2008
Quantification of the premium commanded by Apple products in “name-your-price” transaction
Sphere: Related Content